A Cheerful Christmas Collaboration

Cheer Squad, an award-winning video production powerhouse nested in Cremorne, Melbourne, wanted to up the ante for their end-of-year client gift and create something memorable, meaningful, and—above all—fun.

We were briefed to design a wine mailer that not only embodied their vibrant brand but also brought a global twist to the table. We begun by crafting a bespoke package that included not just premium wine but a thoughtful place card adorned with a united message of “Cheers!”—expressed in multiple languages. This small but mighty detail celebrated the universal joy of toasting together, no matter where you’re from.

The result? A delightfully designed gift that perfectly captured Cheer Squad’s personality: creative, inclusive, and brimming with good vibes.

Photography: Caitlin O’Grady