Creating an identity for Hayden Dib was a no brainer. His distinctive brand features a tattooed garlic figure donning a beanie and wielding a camera which perfectly encapsulate his brands essence.

Our team was approached to craft a personal brand for Hayden Dib that would showcase his remarkable talents. Hayden is a well-known director across the Melbourne hospitality game and for good reason.

Our goal was to capture Hayden’s personality and his deep connection to food and hospitality. We had the privilege of learning about his passion for cooking, and it became clear that our branding efforts should mirror his vibrant personality. We initiated the process with bold typography, reflecting the food we shared that day and making sure the supporting assets were infused with the flavours and essence that define him.

Illustrations played a pivotal role in carrying the brand, featuring a cast of characters embodying various food and kitchen utensils. If they were human, they’d undoubtedly reside in Fitzroy, Melbourne, relishing the city’s hidden culinary treasures.

To tie it all together, we incorporated these elements into a range of hospitality-inspired images, strategically placed stickers throughout the city, ensuring that Hayden Dib became as well-known as the neighborhood’s go-to burger joint.

Founder: Hayden Dib
Website: haydendib.com
Socials: Instagram, Facebook, Youtube