Most independent brands are better than they look. BREAD closes that gap across strategy, identity and execution, partnering with you on every decision that shapes it.
GOOD BUSINESS DESERVES
A GREAT BRAND.
SELECTED WORK ↗
Women’s sexual healthcare made private, accessible and long overdue.
Premium matcha, reimagined as an everyday ritual.
Giving small-batch cosmetics a distinct place in modern beauty.
Designing space for intentional pause, where wellness feels more inclusive and within reach.
We work a few different ways. Here's how.
Strategy & Branding
$20,000 AUD + GST
For the founder whose business has outgrown the brand it launched with.
Over three months, we build the strategy, identity and brand world your business has earned — from discovery through to execution, led by one person from start to finish with no disconnect between the strategy and the creative.
INCLUSION
Discovery, Brand Strategy, Social Foundations, Visual Brand Identity and Brand Execution across your logo suite, social templates, comp cards and print assets. A post-launch check-in two weeks after handoff is included as standard.
INVESTMENT
$20,000 AUD + GST, structured across three payments.
Website
FROM $12,000 AUD + GST
For most people, your website is the first time they experience the brand properly. It should feel like the same world, extended.
Built on Squarespace or Shopify, every site is scoped and quoted individually based on size, complexity and functionality, and always built after the brand is locked so every page, interaction and scroll carries the same considered identity your business has spent three months earning.
INVESTMENT
Quoted per project following an initial consultation.
Packaging
FROM $3,500 AUD + GST
Packaging designed to carry the brand clearly from screen to shelf.
Scoped individually based on the number of SKUs, print complexity and supplier requirements.
INCLUSION
Dieline development, visual renders, print-ready production files and supplier liaison.
INVESTMENT
Quoted per SKU following an initial consultation.
Retainer
FROM $1,800/M AUD + GST
Ongoing senior creative support to keep your brand alive, sharp and consistent in market.
Whether you’re coming off the back of a core offer or simply need a senior creative partner in your corner, the retainer supports social assets, collateral, campaign materials, website updates and anything else the brand needs to stay at the level we built it to.
STRUCTURE
Minimum 12 hours per month, engaged across three-month cycles and reviewed from there.
ADDITIONAL HOURS
Available at $150 AUD + GST per hour. Scope and hours are tailored following an initial consultation.
AN INTENTIONAL APPROACH.
SIX ESSENTIAL PHASES.
A COLLABORATIVE PARTNERSHIP.
01. Market Position
We look at your category honestly, studying what exists, what's missing and where your brand has room to own something nobody else has claimed yet.
02. Brand Strategy
The thinking that shapes everything that follows. We define what your brand stands for, how it speaks and why it deserves to exist in the market the way you intend it to, documented in a strategic blueprint that governs every decision from here.
03. Social Foundations
Before the visual identity is built, we establish how your brand shows up socially, covering the content pillars, the tone and the cadence, so you're already posting with intention and consistency while we build.
04. Visual Identity
Where strategy becomes something you can see. Every visual decision is made with intention, building a brand world that is recognisable, considered and entirely your own.
05. Brand Execution
Everything the identity needs to exist properly in the world, executed to the same standard as the identity itself.
Website and packaging are scoped and quoted separately, and sit naturally here when the project calls for them.
06. Launch
Introducing your brand to the market with the strategy and identity working together in a considered launch sequence so it arrives intentionally and positioned for a strong moment in market.
AN INTENTIONAL APPROACH.
SIX ESSENTIAL PHASES.
A COLLABORATIVE PARTNERSHIP.
-
We look at your category honestly, studying what exists, what's missing and where your brand has room to own something nobody else has claimed yet.
-
The thinking that shapes everything that follows. We define what your brand stands for, how it speaks and why it deserves to exist in the market the way you intend it to, documented in a strategic blueprint that governs every decision from here.
-
Before the visual identity is built, we establish how your brand shows up socially, covering the content pillars, the tone and the cadence, so you're already posting with intention and consistency while we build.
-
Where strategy becomes something you can see. Every visual decision is made with intention, building a brand world that is recognisable, considered and entirely your own.
-
Everything the identity needs to exist properly in the world, executed to the same standard as the identity itself. Website and packaging are scoped and quoted separately, and sit naturally here when the project calls for them.
-
Introducing your brand to the market with the strategy and identity working together in a considered launch sequence so it arrives intentionally and positioned for a strong moment in market.
The process gave us direction, not more noise. Every decision felt intentional, and the final outcome feels like us, just elevated. Adriana’s creativity is truly unique and brought a level of precision we hadn’t experienced before. The whole process was quick, smooth, and incredibly valuable, and we’d highly recommend BREAD Studio to anyone.
Building a brand from scratch is such an intimate process and there was just a natural ease building trust and connection with Adriana from the start. Adriana is a total creative samurai – talent for days, she brings precision, skill and integrity to the work. Her relaxed, yet professional style allowed us to organically move through projects with a collective creative energy, giving the Wabi vision life in the most perfectly imperfect way. She has been an absolute rock for me as a start up, consistently showing up for Wabi every step of the way. I treasure the relationship we have established. Love, love, love creating with her.
I’ve had the privilege of working with Adriana over the last few years for my business branding and website, and even recently my email marketing collateral and it’s always been such a beautiful experience! Adriana is such a beautiful and supportive designer to work with and when things have gone wrong (from my meddling), she’s always so quick to support me and ensure my business is always up and running! Not to mention her design skills are absolutely stunning! She really helps you bring your vision to life.
Very patient and thorough in understanding the feeling and vision behind the brand. A great eye for typography and colour and was also able to bring to life some incredible artwork for our packaging.