Projects >
Ode Australia
Ode Australia
Read more: Ode AustraliaOde Australia, producing unique fragrances that celebrate the beauty, curiosity, and individuality of scent. A piece of original art.
An Australian brand offering luxurious scented candles established by Mel Cheung back in 2021. Born from a unique creative vision rooted in bold experimentation and the discovery of key ingredients. Ode approached us to build their brand identity drawing inspiration from unconventional landscapes and scenes with a commitment to celebrating the curiosity, and distinctiveness of fragrance. We knew bringing this vision to life would be full of abundance in creativity from both Mel and ourselves which led to a series of collages as a visual metaphor, illustrating each unique note of the five scents that define Ode’s collection.
As part of our wider visual strategy, we carefully sourced imagery to ensure each piece conveys the brand’s essence while contributing to a cohesive visual narrative. Each fragrance is uniquely paired with its own piece of artwork integrated into the packaging, enriching the buyer experience and vividly expressing the brand’s core identity.