Whitepaper’s identity was born out of a need to bridge modern design with timeless appeal. As a multidisciplinary studio in London, their vision was clear: to define them as the next generation of design and build. We started off the branding process by grounding their identity in a strong foundation, ensuring it was authentic to … Read more
Mimo [short for mimosa 🍾] is led by our close friend and fashion photographer Caitlin O’Grady. Caitlin’s work strikes a balance between editorial and playful, so we chose to use a neutral typeface and adding personality through custom ligatures.
The concept for HRU (How Are You) spawned several years ago following the passing of HRU’s founder, Jed’s father. Jed’s experience underscored the significance of communication and the support of our social circles, sparking the idea to create a market-leading seltzer that encourages more conversation around the table. To kickstart the branding process, we established … Read more
